A single figure standing beneath the vast, curved white ceiling of an architectural space, dwarfed by its scale, with a distant city skyline beyond.

Optimise for more thantoday.

Modern marketing has become extraordinarily good at capturing existing intent. Seven-75 helps brands capture the demand that exists, create the demand that doesn't, and understand what actually drives growth.

Better targeting.Better optimisation.Better conversion.

All of that matters.

But getting more efficient at converting today's demand doesn't necessarily mean you're creating tomorrow's.

That's a different skill.

Capture the demand that exists. Create the demand that doesn't. Understand what actually drives growth.

Brands we've worked with

01 · Get found

Be there when people are looking.

Search is changing. People still use Google, but discovery increasingly happens through AI, recommendations, social platforms, marketplaces and other digital environments.

We help brands understand where they're visible, where they're absent and what can be done about it.

Paid Search · Search Strategy · AI Discoverability · Digital Visibility · Reputation

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02 · Create interest

Don't wait for demand. Create it.

Not everyone who could buy from you is looking for you today. Media can introduce a brand, build consideration and put you into the decision before someone expresses intent.

We plan and execute media designed to reach the right people before demand has already been expressed.

Programmatic Display · Online Video · CTV & BVOD · Streaming Audio · Digital Out of Home · YouTube · Paid Social · Native

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A crowd of people standing close together, all attention drawn upward toward something outside the frame.

03 · Understand what works

Know what happened. Understand why.

Reporting shouldn't simply tell you what you spent and what you got. We connect campaign delivery, audiences, channels, creative and outcomes so marketers can understand what's driving performance and make better decisions.

Measurement · Dashboards · Attribution · Audience Analysis · Performance Insight

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The work matters more than the pitch.

Automotive · Nissan New Zealand

Looking beyond the last click.

Automotive rarely converts in a single session, so conversions attributed directly to programmatic told only part of the story. We compared conversion behaviour on journeys where programmatic was present against journeys where it wasn't, and looked at how upper- and lower-funnel activity performed together compared with in isolation. Organic conversion performance rose by approximately 17% for test drive bookings and 8% for dealer searches when programmatic was part of the journey, and coordinated upper- and lower-funnel targeting outperformed isolated activity by approximately 2 to 2.5 times.

Which channel got the conversion matters less than what actually helped create it.

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Education · Euka Future Learning

Sometimes optimisation isn't enough. You need to change the structure.

For around 18 months, Euka Future Learning's programmatic activity ran through a single national campaign structure, limiting what we could see and do at a state and territory level. In July 2026 we rebuilt the programmatic architecture from the ground up, separating display and video activity by state and territory. Display CPMs that had reached three to four times current levels under the national structure came down significantly under the state-based approach, and the new architecture is already producing stronger market-level signals and more responsive investment decisions.

Better optimisation starts with better architecture.

“Seven-75 brings a level of strategic thinking that goes well beyond simply managing campaigns. Greg is constantly looking at how the media can be structured better, what the data is actually telling us and where we can make meaningful improvements. He understands our business, challenges the way we do things when he sees a better opportunity and gives us the confidence that our media is continually evolving.”

Daniel FrancisHead of Growth, Euka Future Learning

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Start when you need us. Stay as long as we're useful.

You don't need to change your existing agency arrangements or hand us everything. Bring us one problem, one project, or something you need help getting done.

We can work independently, alongside your marketing team, or with the agencies and partners you already have.

Independent. Senior-led. Built around the problem, not the product.

See how we work →

What are you trying to solve?

Let's talk.

Tell us what's not working. We'll tell you if we can help.

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